Sales Manager

Fenton, MI 48430

Posted: 09/01/2023 Employment Type: Permanent Industry: Sales Job Number: KB81737991

Job Description



This role will lead the development and management of a sales organization dedicated to the sale of our client’s products particularly those utilized in surgical applications. This role is expected to collaborate on a cross functional basis to ensure that the existing product portfolio is maximized for profitable sales. Position will also support Marketing to maximize effectiveness of commercial efforts.


Sales Strategy, Process, and Goals
  • Establish, align with executive management, communicate, and execute sales strategy.
  • Define sales process and align CRM to capture key performance indicators to facilitate a plan, do, check, adjust management practice. 
  • Establish company and inpidual sales goals; ensure sales funnel is accurately maintained to enable effective sales and operations planning; participate in periodic sales and operations planning meetings
  • Establish pricing policies and ensure effective enforcement.
  • Ensure effective, and efficient communications are maintained with customers.
  • Ensure prospects are engaged in a timely and effective manner.

Sales Coverage and Quotas
  • Establish sales territories and ensure sales coverage is appropriate for achieving goals.
  • Hire contract 1099 sales representatives and or contract with distributors. 
  • When appropriate, engage relevant OEMs with Sales Account Managers to maximize relationships.
  • Ensure sales reporting and distributor tracing reports are timely and effective for commission payments. Coordinate with Finance as appropriate.
  • Establish sales quotas and contracts for 1099 sales force; adjust and or replace representation as appropriate. 
  • Ensure product training is effective, administered, and maintained. 
  • Conduct sales “ride-along” to verify personnel, tools, and techniques are effective.

Group Purchasing Organization Management As appropriate negotiate buying group contracts and ensure organizational controls are in place to effectively comply with and enforce contract requirements.

Marketing Support
  • Provide competitive intelligence and market insight based on customer and colleague feedback.
  • Ensure customer feedback, complaints and requests for new opportunities are conveyed in an organized and concise manner; facilitate effective and accurate response from the company.
  • Lend support to site visits, photography and videography efforts including facilitating access to sites and products
  • As appropriate participate in trade shows and related marketing efforts, ensure sales team is available as needed.
  • Maintain awareness of competitive product alternative and or service offerings and inform the company of opportunities and threats in a structured and organized fashion.
  • Communicate customer and user feedback on product concerns or enhancement ideas are communicated to Marketing, Product Engineering, and Quality.
  • Collaborate with Marketing to enhance or change marketing content based on buyer/user responses and customer feedback.

Financial and Data Management: 
  • Support company with periodic revenue and contribution margin forecasts as well as periodic budget development and or refinement.
  • Enforce and maintain compliance with Physician Payments Sunshine Act

Other Duties: Perform other duties as assigned
  • Live by and promote the company’s vision, purpose, and values.
  • Demonstrate a high level of professionalism, discretion and confidentiality with all tasks, especially when dealing with employees, customers, visitors, vendors, and members of the public.
  • Adhere to safety policies and procedures and promote a safe work environment for co-workers, customers, and suppliers
  • Periodic, overnight travel to meet with customers and attend tradeshows, as well as occasionally visit suppliers is required; travel may be domestic or international.


  • Bachelor’s degree in science, business, or related field or equivalent experience
  • 3-5 years of direct product sales experience, preferably direct sales to hospitals or clinics
  • Prior experience with the Physician Payments Sunshine Act is desirable
  • Experience setting sales quotas and managing sales personnel, either direct or 1099 status
  • Ability to travel with overnight stays; Travel time will be 75%-100%, with a mixture of local and non-local travel
  • Must be able to pass hospital credentialling process, including extensive background check and vaccine documentation
  • Proficient with Microsoft Office; Word, Excel, PowerPoint
  • Ability to communicate professionally with people at all levels of the organization and external contacts
  • Ability to analyze/write reports, ability to compute rate, ratio and percent and develop charts/graphs
  • Proficiency with ERP 
  • Background with CRM is required
  • Strong leadership skills that build effective teams by coaching and mentoring
  • Proven ability to manage, measure and direct others to ensure results are achieved
  • Experience in strategic planning and execution
  • Must possess the ability to lead by example and have a high ability to motivate others towards the attainment of performance excellence
  • Driven to achieve results and set goals

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