Job Summary:The Digital Marketing Manager will develop and implement online marketing programs and strategies to increase sales and revenue for the company. Duties/Responsibilities:
Develops and maintains positive business relationships with staff.
Consults with staff to understand goals and scope of the desired marketing program.
Analyzes existing website traffic and internet activity related to the company and products.
Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
Reports campaign results to management, addressing any questions or concerns.
Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
Ensures projects are completed on time and on budget.
Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
Assists with development of the organization’s website to ensure its efficiency and efficacy.
Performs other related duties as assigned.
Required Skills/Abilities:
Thorough understanding of internet marketing and general marketing strategies.
Excellent verbal and written communication skills.
Excellent interpersonal and managerial skills.
Strong organizational skills with superior attention to detail.
Ability to conduct and correctly interpret research and web analytics.
Ability to implement marketing plans.
Ability to multitask and meet deadlines.
Proficient with Microsoft Office Suite or related software.
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