DATA ANALYST SUMMARY: The Data Analyst will be responsible for supporting strategic initiatives by designing programs, reports, visualizations, and managing data through knowledge of and use of the core system and enterprise-wide data platform. This position will also support the marketing strategy with targeting for and tracking all marketing activities.
RESONSIBILITIES:
Develop and maintain recurring reports and dashboards to provide real-time data to business lines. Present the reports and analysis to management when requested.
Serve as the data expert providing analytical solutions for employees across the organization.
Perform ad-hoc strategic analysis with strong analytical and problem-solving skills to create solutions for product development and strategic initiatives.
Have a strong knowledge of products and services, as well as an understanding of the overall operation.
Have a strong understanding of the core processing system.
Actively seek opportunities to innovate using analytics methodologies.
Identify competitive advantages and develop tactics to maximize those advantages.
Conduct research into existing and potential new markets and report findings that show competitive advantages.
Propose new marketing strategies by identifying opportunities within the database.
Measure and report performance of overall company performance and marketing campaigns.
Collaborate with cross-functional teams, including executives, managers, and business stakeholders to identify data-driven opportunities and translate them into actionable insights.
Manage data quality by identifying errors in data records and manage processes to improve the data.
Communicate findings and recommendations to both technical and non-technical audiences through detailed reports, presentation, and data visualizations.
Extract meaningful business insights from complex datasets through analysis, visualization, and collaboration, supporting data-driven decisions and business growth.
Document all processes used for regular maintenance and operation of databases.
Actively participate as a part of the Marketing team.
Be a brand steward, upholding brand standards and consistency in all projects.
Occasional travel to other locations, functions, and training facilities will be required.
Promotes, cross-sells, and markets all products and services at every opportunity.
Always present a professional positive image to members and potential members.
Will comply with all Bank Secrecy, OFAC, and other federal requirements as outlined in policies and procedures.
Embrace and apply guiding principles to all activities and responsibilities. This includes Mission, Vision, and Core Values.
REQUIREMENTS:
Bachelor’s Degree in Business/Data Analytics, Computer Science or Marketing Research. Master’s Degree in Marketing Research, Computer Science or Business Analytics preferred.
Three years of database management and research experience required. Marketing research and data management experience in a financial institution preferred. Requires proficient, frequent, and ongoing use of database software platforms. Strong fundamental knowledge of financial institution operation and marketing is required.
Proficiency in SQL, Python, Pandas, Power BI, Jupyter Notebook, SMSS, and Excel. Strong technical skills in areas such as statistics, data visualization, data cleaning, data mining, and preparation.
Position requires bondability
Position also requires ability to work independently with minimal supervision; ability to communicate in a tactful manner; excellent organizational skills; diplomacy; self-motivation and discipline; flexible hours; ability to maintain professional conduct in or out of the office with staff, members, vendors and volunteers; and the exhibiting of that team spirit to staff.
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